Is it the cow?

I love this package design I found here. Is it the cow? Maybe because it's organic? No...it's gotta be the jar?! I love the fact that it's ego-friendly. Buy the product. Spread it on bread. Eat it. Buy a refill for the jar or just run with it after the butter is gone. The label is pressure sensitive so it peels off easily.

Hmmm...now I don't know. I love the shape, colors and the cow design of the label - come on, I'm from Wisconsin.